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Author: Lucy Frisch

Academic Book Week (#AcBookWeek) is a week-long celebration of the diversity, variety and influence of academic books throughout history run by the Booksellers Association, returning for a fourth year from 4-9 March 2019. This week on The Source, we are recognizing the important role of academic books, including how they engage critical audiences such as the media and policy-makers, as well as reflecting on their evolution and what the future might hold for this research format.

This article was originally posted on the .

Turning your academic book 鈥榠dea鈥� into a solid concept can be done,
says Jessica Eise

Publishing an academic book is an accomplishment to which many aspire. A book is, essentially, your work, thoughts and research agglomerated in one neat, tidy package of bound paper. It鈥檚 rewarding both personally and professionally. Not only are you sharing your ideas and contributions to the broader world, but you can actually hold in your hands the fruit of your labor.

Yet the process from 鈥渧ague idea鈥� to publishing contract is truly a process. In 2016, my first  was published. It took about two years to go from idea to print. During that process, and the recent signing of a second contract for another book, I learned a great deal about publishing that I didn鈥檛 know before 鈥� and garnered a deep appreciation for the development a book undergoes before you even start thinking about contracts.

The hardest part for me was going from 鈥榠dea鈥� to a solid concept that can be crafted into a killer proposal. Here are five critical questions that helped get me there:

What does your book add to the existing literature?

This needs to be crystal clear, and it won鈥檛 be until you can summarize it succinctly in just a couple of sentences. Don鈥檛 panic if it鈥檚 not readily obvious. Take some time to explore the literature, search for holes, identify trends and be willing to adapt your idea. Remember, don鈥檛 write what you want to write, write what needs to be written.

I was able to identify the space my book would fill in the literature when I was looking for resources for my graduate class. I knew what I wanted them to read 鈥� a book that provided a timely, overarching picture of agricultural communication today 鈥� but that just didn鈥檛 exist. I needed it, so I wrote it.

Why are you the right person to write this book?

That doesn鈥檛 mean just sticking to your subject area 鈥� there are further things to consider. First, can you conduct the type of research you need to complete a book on this subject? For example, if you need a lot of firsthand interviews, are you disciplined enough to hunt them down and are you sure they鈥檒l speak to you?

Additionally, if you鈥檙e already juggling a busy schedule, you may not even have the time to get what you need. How willing are you to actually write? A book is all about writing. If you鈥檙e not into that, then you may not be the right person. It鈥檚 not all over just yet, though! You could seek out a coauthor who does like writing, and strike up a prearranged agreement (emphasis on 鈥榩re鈥�) on splitting up the workload.

My book was heavily dependent on interviews and citations of existing research. This was right up my alley. With a background in journalism, first person interviews weren鈥檛 a problem, and neither was digging into existing research and citing heavily.

Who are you writing for?

We want to write for everyone, because shouldn鈥檛 everyone get to learn how cool our field is? Unfortunately, this doesn鈥檛 work for an academic book. You need to identify exactly who you want to write for. Graduate students? Undergraduate students? Your immediate colleagues? Stakeholders in your field? Practitioners in your field? Policymakers? There needs to be one crisp, clear audience. Be specific.

This is where I struggled the most with my book. I wanted it to be for everyone, and it ended up being for no one until I narrowed it down. Although there may be value for a broader audience, it should be written with one particular group in mind. Stay focused.

Where will your book be used?

If you don鈥檛 know who the book is for, you don鈥檛 know how it will be used. This matters. Books can be used in many different ways. They can be primary textbooks in an undergraduate course. They can be supplemental reads in a graduate course. They can be training material for a group of practitioners. And where it鈥檚 going will affect how it鈥檚 written so you need to decide this early.

Right now, my book is used in both graduate and undergraduate classrooms, as well as by industry professionals. I鈥檓 happy with who is reading it, but I suspect the adoption rate would have been cleaner and more direct if the purpose had been better defined from the get-go.

How are you going to get your book out there?

Do you have any way of ensuring that people see and read your book? Chances are your academic publisher isn鈥檛 going to do very much marketing for you. Be prepared to facilitate and build awareness of your work. The good news is that if your book truly offers a unique and valuable addition to the existing literature, it鈥檒l do most of the work for you. But it does still take work and time.

When my book came out, I contacted everyone I knew, and got in touch with appropriate media sources. My department submitted it for an award. A journal has agreed to review it. These are perfectly natural ways of getting the word out about a new resource. But they won鈥檛 happen if you don鈥檛 make them happen, and you need to think about that from Day One. This isn鈥檛 something to tag on at the end.

Very, very rarely does the idea for a book appear in one brilliant moment. Nor is it likely that a publisher will come begging with contract in hand on the first, second or even third iteration of a proposal. But writing an academic book is a rewarding and challenging process. There鈥檚 no way to go through it without learning as much, if not more, than those who will be reading your work.

Read more academic books content from Nature Careers:

About Jessica Eise

Jessica Eise is an active , author and researcher. Her books include  and other works. Jessica is currently the principal investigator on a multidisciplinary, international grant-funded project to create a climate change adaptation information network in Colombia. She has a master鈥檚 in journalism and international relations from New York University and formerly worked in international media production, new media and communications.